We know Artificial Intelligence and personalization are more than buzzwords now; they’re game-changers! Logging in to your favorite shopping app to see product suggestions that were picked especially for you feels great, right? That’s the art of AI working to learn what you like and how you want it to make shopping smoother and more enjoyable. Businesses are waking up to this realization and how much customers crave such a service. Integration of AI will predict what you might want following, personal deals, and even aid you in real-time through chatbots. It is like having your personal shopper available 24/7.
Techugo, a leading mobile app development company in Dubai, handles this innovative process. They are neither keeping pace with the times but are setting the trends. By mixing advanced technology with deep market knowledge, Techugo shapes solutions that resonate with users across the Middle East.
As a CMMI Level 3 company, Techugo has made remarkable progress in app development, establishing first-class footprints in the design of creative digital experiences for clients around the globe. Established in 2015, Techugo has developed over 1,400 mobile apps and partnered with multiple clients, including Fortune 500 companies and startups. As a client-centric company, we offer diverse services in various industries, such as healthcare, fintech, and eCommerce.
The Surge of AI in Middle Eastern eCommerce to Refine Customer Engagement
The Middle East has registered an unprecedented rise in eCommerce app development, with the UAE and Saudi Arabia leading the way. Retailers in these areas have increased their use of AI to predict consumer behavior and enhance personalization in shopping and operations management. For example, Saudi retailers use AI approaches that have become very tailored as they analyze customer data to recommend more appropriate product offers and marketing messages.
Personalization in eCommerce refers to customizing the shopping experience to suit individual customer preferences, thus boosting engagement and loyalty. AI plays a crucial role in sifting through volumes of data that would explain consumers’ behavior and preferences. In Saudi Arabia, hyper-personalization has emerged as one of the prominent trends, and retailers use AI algorithms to analyze customer data and behavior and then offer product recommendations, content, and marketing messages accordingly.
AI-Powered Personalization in Action
A notable example of AI-powered personalization in eCommerce is the platform Taffi. Taffi offers a plug-and-play AI Stylist that enables a hyper-personalized and engaging shopping experience. It helps shoppers aggregate their shopping preference data in a portable fashion passport. This approach has significantly improved key performance metrics, including higher order values, increased click-through rates, and elevated conversion rates.
Techugo’s Expertise in Diverse Solutions
Techugo has accomplished several goals of catering to global visionaries. We employ an agile development approach, emphasizing flexible planning and progressive development. This strategy allows us to adapt swiftly to changing requirements and ensures our clients receive functional deliverables after each sprint. We are capable of making mobile apps for different platforms and languages. For native apps, we use Objective-C and Swift for iOS and Kotlin and Java for Android. For cross-platform development, we go with React Native and Flutter as they help us craft highly responsive, well-structured apps for our clients.
Meet some of our best creations:
- Milkbun: Achieves 10,000+ Users Monthly, Extends Its Reach to 6 Locations, and is Recognized Among the World’s Top 50 Restaurants.
- Lifology: Empowering 24 Million Users, Secures Guinness World Record for Guidance App Excellence, Showcasing Diverse Experts from Over 30 Nations.
- Verse Innovation: Attains $5 Billion Valuation, Cultivates a Massive User Base Surpassing 50 Million, Forges Strategic Partnerships with Tech Giants Google and Microsoft.
- Gyan: Emerges as a $9.8 Billion Behemoth, Facilitates Over 100,000 Daily Transactions, Collaborates with 30,000+ Retailers, and Enlists Bollywood Icon Kareena Kapoor as Brand Ambassador.
- Truefan: Surpasses 1 Million TrueFans, Garners an Impressive 4.4-Star Rating, Successfully Raises $4.3 Million in Seed Funding, Attracts Celebrities to the Truefan Community.
- Byju’s: Empowers Over 150 Million Students, Raises a Staggering $5.6 Billion, Attains an Astounding $18 Billion Valuation, Welcomes Football Legend Messi as the Brand Ambassador.
Why Techugo? How Far Have We Made It?
Techugo has become a key player in the tech industry, stretching the boundaries of innovation and creativity. The company has made remarkable strides to develop the latest solutions for its diverse clients since its inception and is striving with promising commitment, excellence, and customer satisfaction.
Award-Winning Excellence
Techugo was visited with several prestigious awards for its ability to pursue excellence in delivering robust digital solutions. Notably, the Bett 2020 Award bestowed upon the organization chiefly recognizes Techugo’s strides toward educational technology. The recognition awarded to Techugo Entrepreneur X Factor 2021, due to the excellent introduction of innovations, further established Techugo as a fabulous tech family.
Strategic Partnerships and Client Successes
Partnering with big enterprises, Techugo has dominated many successful high-end projects. Working with Verse Innovation in creating the Josh Cam App associated with the famous content platform Daily Hunt is a live example of Techugo’s persistence in further building scalable and highly impactful solutions.
Driving Client Fundraising Success
Techugo chose factually to meet the expectations of the clients in bridging between clients and investors. A significant, remarkable achievement was enabled by Techugo’s clients, who raised a cumulative USD 869 million in a single year with the conviction of enabling growth and success for their business.
Global Recognition and Certifications
Techugo has international acclaim for its excellence, and it has been mentioned in the UK Daily and other widely read publications. Its compliance with ISO 9001 parameters and evaluation at Maturity Level 3 of the Capability Maturity Model Integration (CMMI) further affirms its commitment to delivering high-quality solutions.
Client Success is Our Motto
Techugo’s portfolio is adorned with success stories across various industries. For instance, developing the Mynt app with Xenia Ghali challenged gender norms. At the same time, the partnership with Prince Mohammad bin Fahd University facilitated its digitization, contributing to its recognition among the top prestigious universities in the Arab world.
“BuyEazzy” Innovation Brought By Techugo’s
In 2021, Techugo launched BuyEazzy, an eCommerce platform specializing in beauty and personal care products tailored for the Indian market. Within its first year, BuyEazzy onboarded over 75,000 first-time online shoppers and achieved a remarkable 100% month-over-month growth. The e-commerce mobile app offers 100% original and genuine beauty products at attractive prices, including preloved cosmetic brands. Its very simplistic interface makes it one of India’s trusted platforms for beauty fanatics.
The success of BuyEazzy explains why Techugo has a strong eCommerce proficiency, mainly characterized by creating apps related to users to engage them emotionally at the level that users remain engaged. We proved that studying the market and user-centric UI/UX design benefits making a successful mobile app.
As a mobile app development company from the Middle East, India, Canada, and the USA, Techugo continues to adopt an innovative approach to creating great eCommerce solutions.
What’s Ahead for Middle Eastern eCommerce?
While eCommerce will continue to evolve along more sophisticated AI paths as AI technologies evolve, Middle Eastern retailers will use AI to predict consumer behavior patterns, personalized shopping experiences, and optimize their operations. AI integration into eCommerce platforms efficiently boosts customer experiences, streamlines operations, and helps businesses gather valuable insights.
Partner Today With Techugo & Reap Success Tomorrow!
Techugo is leading the way by developing innovative, AI-driven solutions that cater to the unique needs of the Middle Eastern market. Our expertise in eCommerce app development and Generative AI integration services positions it as a valuable partner for businesses seeking to enhance their digital presence. So come and join us to be a part of something exciting. Get in touch with Techugo today and grab the benefits of AI to give your business a shine!
Apart from that, if you are interested to know about “The Role Of Mobile Sales Applications In Driving Digital Transformation” then visit our “Blog” category.
